Privacy Notice

WHEN YOU MAKE PURCHASES AND/OR CREATE AN ACCOUNT

We collect personal data when you make an online purchase, purchase from us at a show or exhibition and/or if you choose to register for an account with us.

The personal data we collect is your: name, billing/delivery address, payment information, email address and telephone number.

We use this data to process any orders that you make. This is to enable us to perform our contract with you. If you do not provide the personal data requested, we will be unable to supply the products you have ordered.

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact, order and personal details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment option for you. We will only share your data with Klarna if you select this as your payment method.

If you register for an account, we rely on our legitimate interests to use this data to provide this service.

WHEN YOU REGISTER FOR MARKETING COMMUNICATIONS

We collect personal data when you register to receive our marketing emails either directly from us, or through a third party where you have given that third party permission to do so.

The personal data we collect is your: name, email address and the date of birth or due date of your child/children.

With your consent, we will use this data to keep you informed by email about relevant products and services including tailored special offers (based on your due date or child’s date of birth), discounts, promotions, events, competitions and other products and/or services of a similar nature. If you consent to shopping cart reminder emails we will use this data to remind you, up to three times, about items left in your shopping cart. If you request a stock update email, we will use this data to let you know when the item is back in stock.

Of course, you can withdraw your consent by clicking on the unsubscribe link on any email we have sent you.

WHEN YOU ENTER OUR COMPETITIONS

We collect personal data if you enter a competition either directly with us, or through a third party where you have given that third party permission to share your data with us.

The personal data we collect is your: name, email address, and any specific details as outlined in the terms of the applicable competition.

We use this data to administer the relevant competition. This is to enable us to perform our contract with you. If you do not provide the personal data requested, you will not be able to participate in the competition.

WHEN YOU CONTACT OUR CUSTOMER SERVICE TEAM

We collect personal data when you contact us through our customer services. This could be via our website, telephone call, email SMS or social media message.

The personal data we collect is your: name, email address and any information you choose to provide us, for example details of complaints or comments you make. If you contact us via social media we may also collect your social media handle. You may also choose to provide information regarding you or your child’s health; this is referred to as sensitive personal data.

We rely on our legitimate interests to use this data so we can provide you with customer service, inform any future communication we have with you and to measure how satisfied our customers are.

Where you have chosen to share any sensitive information with us, this will be on the basis of your consent and any such information including any details about you or your child’s health, will only be used as needed to ensure we deal with your enquiry as thoroughly as possible.

WHEN YOU RESPOND TO CASTING CALLS OR SOCIAL POSTS, OR JOIN A FOCUS GROUP

We collect personal data when you respond to a casting call or a social post, or join a focus group.

The personal data we collect when you respond to a casting call or a social post is your: name, contact details, your child’s details and any other details outlined within the relevant casting call or social post; typically including photographs or details of your parenting journey.

The personal data we collect when you join a focus group is: your name, date of birth, address, email address, telephone number, date of birth (or due date) of your child(ren), and information around feeding routine and any difficulties you face (optional).

With your consent, we will use this data to select participants for the relevant marketing activity or focus group.

WHEN YOU COMPLETE ANY SURVEYS WE SEND YOU

We collect personal data when you choose to complete any surveys we send you.

The personal data we collect is your: name, email address and any other details as outlined in the survey.

We rely on our legitimate interests to use this data so we can measure how satisfied our customers are and for internal business processes such as improving our services and products.

WHEN YOU REGISTER TO PARTICIPATE IN OUR PRODUCT TESTING PROGRAMME

We collect personal data when you register to participate in our product testing programme.

The personal data we collect is your: name, date of birth, email address, contact details, date of birth (or due date) of your child(ren), and information around feeding preference and any difficulties you face (optional).

We rely on our legitimate interests to use this data so we can measure how satisfied our customers are and for internal business processes such as improving our products. For any sensitive information you share, we will use this data with your consent.

WHEN YOU REGISTER A PRODUCT WITH US

We collect personal data when you register a product with us.

The personal data we collect is your: name, email address, contact details and product information.

We rely on our legitimate interests to use this data so we can provide you with the product support you have requested.

WHEN YOU PARTICIPATE IN OUR INSPIRE PROGRAMME

We collect personal data when you choose to submit ideas to us as part of our inspire programme.

The personal data we collect is your: name, email address, contact details and if relevant your company name, website and job title.

We rely on our legitimate interests to use this data so we can communicate with you about your submission.

WHEN YOU ACCESS OUR WEBSITE

We collect personal data when you access our website, which uses cookies.

To find out more about the use of cookies and how you can manage them, please read our cookie policy.

FOR SECURITY AND LEGAL REASONS

We use your personal data to protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account.

In some cases, we will use your personal data because it's necessary for us to comply with a legal obligation (such as if we receive a legitimate request from a law enforcement agency or for the prevention of fraud).

We will never sell any of your personal data to a third party. However, in order for us to provide our services to you, we share your personal data with our trusted third party service providers and/or our group companies, as detailed below. Whenever we share your personal data, we put safeguards in place which require these organisations to keep your data safe and to ensure that they do not use your personal data for their own marketing purposes.